Management Team

Rodrigo Gonzalez


Rodrigo Gonzalez - CEO

Rodrigo Gonzalez is the CEO and co-founder of Clarive. Besides running the day-to-day operations, Rodrigo oversees the overall strategy for the company. Rodrigo, originally from Brazil, holds a B.S. in Computer Science from Texas University and has nearly 20 years experience working at tech companies in the U.S. , Brazil and across Europe, including Lucent Technologies and CA, Inc.

Eddy Pauwels


Eddy Pauwels - SVP Clarive Software

Eddy Pauwels (ITIL Master, Lean IT trainer, CSM, CSPO) is an experienced IT professional and excellent speaker. Eddy has a masters degree in computer science from the University of Brussels. During the past 25 years he specialized in Application and Service Lifecycle Management. As an accredited APMG trainer he regularly lectured on Lean IT and ITIL. Eddy is a respected coach within organizations to implement Agile, Lean IT and performance based service management principles.

Ricardo Martínez


Ricardo Martínez - CTO

Ricardo Martínez is the Chief Technology Officer at Clarive and he takes the final technical decisions, on the best advice of the best engineers. He studied Computers Science in Madrid Polytechnic University. He has more than 25 years of experience in the IT market working for software companies like Platinum Technologies, Hyperion Solutions and CA Inc. During the past 15 years he has lead several DevOps and ALM projects around Europe and actively contributed to the development of Clarive core.

Sara de la Fuente


Sara de la Fuente is the Marketing Manager at Clarive. She holds an EMBA, a double Master Degree in International Business & Negotiation by ESSEC in Paris and Marketing & Business Administration by ESIC in Madrid. She is responsible for field marketing & corporate communication including media relations, branding, advertising, events and website content and development.


Arianne Cediel


Arianne Cediel is the Director of Sales for Southern Europe and LATAM. Arianne, originally from Venezuela, holds an MBA from Universidad de los Andes (Bogotá, Colombia) and has worked for over 10 years in tech companies such as Cisco, Belkin and Microsoft, and has experience managing partners in the Latam Northern Cone and the Caribbean.

Juan Rodríguez


Juan Rodríguez - Corporate Manager

Juan Rodríguez is the Corporate Manager at Clarive, Financial, Operation and Human Resources Manager. He has a Master in Economics and Financial Management in Centro de Estudios Financieros (CEF). With more than 10 years of experience in different markets, he has been involved in entrepreneurs and start ups projects since 5 years. Juan is responsible for field Finance and everything involved on the internationalization of Clarive.




Ignacio Fonts


Ignacio Fonts, a native of Barcelona, has spent most of his career as a senior executive of the multinational Hewlett Packard where he worked 25 years and became Vice President of several businesses both in Spain and the USA where he spent 4 years. Today he is currently Managing Partner and CEO at Inveready Technology Investment Group, one of the more successful venture capital funds in Spain with investments in Seed projects both in Biotech and IT. During the last couple of years, Inveready has sold companies in their portfolio to the likes of Intel Capital, Symantec, Javelin Partners, SmartBear or Ibercom .

Javier Latasa


Javier Latasa, economist, is the CEO and founder of VASS, IT services company employing over 1,000 people and presence in 8 countries. Javier is also an active entrepreneur in the world of information technology and participates or has participated in numerous business ventures in various fields of ICT and Internet, software manufacturing or mobile operators. 

Juan Luis Martín Hurtado


Juan Luis, economist and specialized in Finance. He is currently General Director of Bankinter Capital Risk, from where he manages the investments of the Bankinter group both in Private Equity funds, such as direct investment in technology companies with high growth potential, in the program of “Entrepreneurs of the Bankinter Innovation Foundation”. He represents the entity in several Government bodies of startups investee portfolio.

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